![]() ![]() ![]() Boasting close to 19 million subscribers on his page, Cole Bennett has been responsible for launching careers with his directorial savvy and incredible legion of followers. Plus, a visual directed by Lyrical Lemonade’s Cole Bennett never hurts in steering listeners toward hip-hop’s most exciting new artists.Ĭarl Lamarre: Dare I say that the Cole Bennett effect remains alive and well? No one can take anything away from this starry lineup and their torrid attacks on this track, but you also can’t underestimate Cole’s colossal presence on YouTube. ![]() Between the various spins from all parties on the beat-thumping “what the f–k is that?” stretch, as well as Nardo Wick, 21 Savage and G Herbo taking their respective turns displaying their counting prowess, it’s a track primed for TikTok virality (again, as the original led to more than 170,000 user-created videos on the platform). Josh Glicksman: The star-studded guest list definitely has a lot to do with it, but the “Who Want Smoke?” remix lends itself well to the digital age. Aside from the sheer star power of the guest list, what about “Who Want Smoke?” do you think is most responsible for its resounding debut? A top 20 Hot 100 debut is obviously a tremendous showing for an artist without much Billboard history to their name. Lil Nas X & Jack Harlow Celebrate 'Industry Baby' Hitting No. ![]()
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